Did you hear? J.Crew is releasing a new size in their clothing line…a 000. Yes, that’s right, a triple zero. If you can’t wrap your mind around what that is, it’s an XXXS, or someone with a 23 inch waist.
Since revealing their new size, J.Crew has taken some serious heat about “fat shaming” and “vanity sizing.” People are outraged that J.Crew would encourage women to try to fit into such a teeny, weeny little pair of jeans. But this gives me pause…is J.Crew suggesting that I try to fit into a 000? God, I hope not, ’cause suggest all you want, it’s never going to happen! Do I feel pressured to try to fit into a 000-nope!
J.Crew responded to the criticism, citing that they have a high demand for size 000 in Asian markets, and as a company, they are in fact, trying to be helpful to their customers. Ok, I bought that argument for about two minutes, until I started thinking about the number of women in the United States who don’t fit into a size 12 and would like to shop at J.Crew? How about J.Crew releasing a size 14 (more regularly), 16 or 18 to accommodate their US clientele.
As a fairly serious shopper, I have never understood why companies choose marketing campaigns featuring models who are completely unrelateable to the average consumer. Seeing the size 000 model hoping across the beach in the Collection Geo Brocade Dress isn’t going to convince me to pay $298 for a seasonal piece. Now show me the ultramarathoner who can throw the dress on after her 31 mile trail run, pair it with her Ugg Boots, hop in her minivan and get through a family party without her children getting chocolate on it, you better believe I’m going to buy that shit when it goes on sale!
As consumers, I think it’s fair to say we want to see average size women wearing clothes we want to buy. Nothing would make me happier than to open the J.Crew Fall Lookbook and see some women modeling the new denim line-up in double-digit sizes. Now don’t get me wrong, I don’t want to get rid of all the skinny models, I would just like to see a variety when skimming through the glossy paged magazines.
So, as I come to the end of my rant, you might be saying, “wait, you first said that you don’t have a problem with size 000, but since then all you’ve done is bitch about twisted marketing campaigns…what exactly is your point?” My point is this: I have no issue with J.Crew creating a size 000, but c’mon don’t bullshit the reason why, and be fair. Create a size 000 AND expand your selection of double-digit sizes; please send me a catalogue featuring some relatable individuals. In conclusion, I find J.Crew to be a stylish and quality clothier, but ultimately, they should diversify their size chart and offer more 50% off sale items (in season)! Runitlikeamom to the sale rack!
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